Surfactants are the essential ingredients that make shampoos foam, laundry detergents clean, and skincare products perform. They are central to countless everyday consumer products, yet most are currently made from oil palm derivatives and fossil-based inputs, both of which face tightening regulatory and supply challenges.

Viridi’s catalyst unlocks a new route to the production of surfactants by using CO2 as a feedstock. This brings multiple benefits, including transformative product carbon footprint reductions, the substitution of critical raw materials, control of by-products, lower production costs and even better performance.

Vireya™, our new CO2-based anionic surfactants are completely palm-oil and 1,4-dioxane free, have up to 70% lower product carbon footprint and are milder than today’s benchmark.

For manufacturers, this means resilient supply chains, reduced emissions, and faster compliance with global regulations. For consumer brands, it opens the door to powerful new ingredient stories that resonate with both regulators and customers, all without compromising quality or cost-effectiveness.